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    The influential role of artificial intelligence (AI) adoption in digital value creation for small and medium enterprises (SMEs): does technological orientation mediate this relationship?

    The influential role of artificial intelligence (AI) adoption in digital value creation for small and medium enterprises (SMEs): does technological orientation mediate this relatio... by Muhammad Farhan, Jalil, Patrick, Lynch, Dayang Affizzah, Awang Marikan, Abu Hassan, Md Isa

    Published 2024
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