Search Results - Pan Meizhen

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    Promoting sales in e-commerce live streaming: How streamer credibility, attractiveness, and time pressure drive purchase decisions

    Promoting sales in e-commerce live streaming: How streamer credibility, attractiveness, and time pressure drive purchase decisions by Pan Meizhen, Lim Ming-Fook, Li Xiaoqing, Brahim Chekima

    Published 2025
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  2. 2
    Enhancing purchase intention in e-commerce live streaming: The moderating role of narrative transportation

    Enhancing purchase intention in e-commerce live streaming: The moderating role of narrative transportation by Pan Meizhen, Lim Ming Fook, Li Xiaoqing, Rudy Ansar, Suddin Lada, Brahim Chekima

    Published 2025
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