Search Results - Norjaya Mohd Yasin,

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  1. 1
    Customer-Brand Relationship: What the Universities Should Know

    Customer-Brand Relationship: What the Universities Should Know by Sharizal Hashim , Norjaya Mohd Yasin

    Published 2019
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  2. 2
    Exploring the mediating effect of brand relationship quality in the service brand equity and brand resonance linkage

    Exploring the mediating effect of brand relationship quality in the service brand equity and brand resonance linkage by Sharizal Hashim, Norjaya Mohd Yasin

    Published 2012
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  3. 3
    The effect of customer-brand relationship investments on customer engagement: an imperative for sustained competitiveness

    The effect of customer-brand relationship investments on customer engagement: an imperative for sustained competitiveness by Zuraidah Zainol, Norjaya Mohd. Yasin, Nor Asiah Omar, Nik M. Hazrul Nik Hashim, Juliana Osman

    Published 2015
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  4. 4
    What constitutes student–university brand relationship? Malaysian students’ perspective

    What constitutes student–university brand relationship? Malaysian students’ perspective by Sharizal, Hashim, Norjaya, Mohd Yasin, Siti Aisyah, Ya’kob

    Published 2020
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  5. 5
    Customer-Brand Relationship What the Universities Should Know

    Customer-Brand Relationship What the Universities Should Know by Sharizal, Hashim, Norjaya, Mohd Yasin

    Published 2019
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