Search Results - Nor Asiah Mahmod

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    Social media influencer’s content credibility on information adoption and purchase intention of beauty product among generation Z in Malaysia

    Social media influencer’s content credibility on information adoption and purchase intention of beauty product among generation Z in Malaysia by Siti Nor Bayaah Ahmad, Ikmal Malik, Stephen Laison Sondoh Jr., Nor Asiah Mahmod

    Published 2024
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    Understanding the travelers’ intention towards Virtual tourism adoption using value-based Adoption model

    Understanding the travelers’ intention towards Virtual tourism adoption using value-based Adoption model by Kelvin Lim, Siti Nor Bayaah Ahmad, Nor Asiah Mahmod, Irma Wani Othman, Suddin Lada

    Published 2022
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