Search Results - Nikhashemi, S.R.

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    The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity

    The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity by Cheng, Boon Liat *, Nikhashemi, S.R., Dent, Michael M. *

    Published 2020
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    Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps

    Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps by Nikhashemi, S. R., Knight, H. H., Khaldoon, N., Cheng, Boon Liat *

    Published 2021
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    Customer's perception towards buying Chinese products: An empirical investigation in Malaysia

    Customer's perception towards buying Chinese products: An empirical investigation in Malaysia by Sarwar A., Azam S.M.F., Haque A., Sleman G., Nikhashemi S.R.

    Published 2023
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