Search Results - Neoh, Chee Yeong

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    Brand name and country-of-origin effects on consumers in Malaysia

    Brand name and country-of-origin effects on consumers in Malaysia by Neoh, Chee Yeong

    Published 2004
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    Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism

    Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism by Neoh , Chee Yeong, Mohamad, Osman, T. Ramayah, T. Ramayah, Omar, Azizah

    Published 2007
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