Search Results - Navanit Suparmaniam

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    A Systematic Literature Review on the Impact of Advertising Analytics 2.0 on Marketers' Behavior and How it Has Evolved in The Field of Advertising

    A Systematic Literature Review on the Impact of Advertising Analytics 2.0 on Marketers' Behavior and How it Has Evolved in The Field of Advertising by Navanit Suparmaniam, Zetty Ain Kamaruzzaman, Cheng Jack Kie

    Published 2024
    conference output::conference proceedings::conference paper
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