Search Results - Muda, Mazzini

Malay owner managers of SMEs: The typology by Mohd, Rohani, Kamaruddin, Badrul Hisham, Muda, Mazzini, Hassan, Salwana, Yahya, Khulida Kirana

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Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda... by Muda, Mazzini

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The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima... by Zaidun, Nurul Aqmar, Muda, Mazzini, Hashim, Nor Hashima

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The challenges of global competition : Malaysian SMEs and AFTA / Saadiah Mohamad, Rohani Mohd and Mazzini Muda by Mohamad, Saadiah, Mohd, Rohani, Muda, Mazzini

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Linking ‘Halal’ friendly hotel attributes and customer satisfaction : the islamic tourism sector / Lennora Putit ... [et al.] by Putit, Lennora, Muda, Mazzini, Mahmood, Ainul Nadzirah, Ahmad Taufek, Nor Zafirah, Wahib, Norhayati

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Sense of community among Malay customers: evidence from western food outlets in Malaysia using Structural Equation Modelling approach (SEM) / Rozita Naina Mohamed … [et al.] by Naina Mohamed, Rozita, Musa, Rosidah, Borhan, Halimahton, Ismail, Shafinar, Abas, Aemillyawaty, Muda, Mazzini

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Modelling the effects of perceived credibility on consumers' attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda by Muda, Mazzini

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