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    Brand equity and credibility sustaining FMCG purchase decisions through the enduring COVID-19 turbulence in Malaysia.

    Brand equity and credibility sustaining FMCG purchase decisions through the enduring COVID-19 turbulence in Malaysia. by Chan, Tak Jie, Mu, Yu, Raji, Ridwan Adetunji, Sook, Fern Yeo, Mohamad Noor, Salehhuddin Sharipudin

    Published 2024
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