Search Results - Mohtar, Mozard

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  1. 1
    Travel motivation among cross border tourists: Case study of Langkawi

    Travel motivation among cross border tourists: Case study of Langkawi by Park, Jonghyun, Musa, Ghazali, Moghavvemi, Sedigheh, Thirumoorthi, Thinaranjeney, Taha, Azni Zarina, Mohtar, Mozard, Sarker, Md Moniruzzaman

    Published 2019
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  2. 2
    Clarifying the brand personality construct in Malaysia

    Clarifying the brand personality construct in Malaysia by Mohtar, Mozard, Rudd, John M., Evanschitzky, Heiner

    Published 2019
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  3. 3
    Does Need for Cognition, Need for Affect and Perceived Humour Influence Consumers’ Brand Attitude?

    Does Need for Cognition, Need for Affect and Perceived Humour Influence Consumers’ Brand Attitude? by Omar Zaki, Hafizah, Kamarulzaman, Yusniza, Mohtar, Mozard

    Published 2019
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