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    The moderating role of immersion on the motives of watching Mukbang and its consumption: an extended uses and gratifications approach

    The moderating role of immersion on the motives of watching Mukbang and its consumption: an extended uses and gratifications approach by Chan, Tak Jie, Mat Suhairi, Nur Afiqah, Khairul Ezwan, Nur Hazirah Afiqah, Yang, Tian, Tengku Azzman, Tengku Siti Aisha, Mohd Tajuddin, Syafiqah

    Published 2025
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