Search Results - Mohd Rashid, Sabrina

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  1. 1
    An Exploration of Brand Identity Building Process in the Context of Malaysian Cafe (S/O 13612)

    An Exploration of Brand Identity Building Process in the Context of Malaysian Cafe (S/O 13612) by Mohd Rashid, Sabrina

    Published 2017
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  2. 2
    Brand identity: Be original, be creative

    Brand identity: Be original, be creative by Mohd Rashid, Sabrina, Ghose, Kamal, Cohen, David A.

    Published 2015
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  3. 3
    Musical power and its effect on consumer decision making

    Musical power and its effect on consumer decision making by Mahsal Khan, Syazwani, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina

    Published 2018
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  4. 4
    Diffusion of iTV advertising in Malaysia: The industry players' perspectives

    Diffusion of iTV advertising in Malaysia: The industry players' perspectives by Sarif, Siti Mahfuzah, Abdul Mutalib, Ariffin, Mohd Rashid, Sabrina, Che Omar, Azizah

    Published 2013
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  5. 5
    An association between religiosity level and condom use behavior

    An association between religiosity level and condom use behavior by Madni, Abdul Rehman, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina

    Published 2016
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  6. 6
    Musical Familiarity and Its Effect on Consumer Decision Making

    Musical Familiarity and Its Effect on Consumer Decision Making by Mahsal Khan, Syazwani, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina

    Published 2018
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  7. 7
    Attitude of Pakistani male Muslims toward advertisements of condoms and its relation with behavioral intention

    Attitude of Pakistani male Muslims toward advertisements of condoms and its relation with behavioral intention by Madni, Abdul Rehman, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina

    Published 2016
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  8. 8
    Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media

    Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media by Adetunji, Raji Ridwan, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi

    Published 2018
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  9. 9
    Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper

    Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper by Okechukwu, Worlu, Mohd Rashid, Sabrina, Shaari, Nassiriah

    Published 2018
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  10. 10
    Developing a Framework for Student Technoprneurship Skill: Utilising Social Media Platform for Marketing Purposes (S/O: 13325)

    Developing a Framework for Student Technoprneurship Skill: Utilising Social Media Platform for Marketing Purposes (S/O: 13325) by Mohd Rashid, Sabrina, Abdul Hamid, Norsiah

    Published 2021
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  11. 11
    Identification of research gap: T-commerce impulse purchase for iTV advertising

    Identification of research gap: T-commerce impulse purchase for iTV advertising by Che Omar, Azizah, Shiratuddin, Norshuhada, Sarif, Siti Mahfuzah, Abdul Mutalib, Ariffin, Mohd Rashid, Sabrina

    Published 2013
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  12. 12
    Music and its familiarity affection on audience decision making

    Music and its familiarity affection on audience decision making by Mahsal Khan, Syazwani, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina

    Published 2019
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  13. 13
    User-generated contents in Facebook, functional and hedonic brand image and purchase intention

    User-generated contents in Facebook, functional and hedonic brand image and purchase intention by Raji Ridwan, Adetunji, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi

    Published 2017
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  14. 14
    Penglibatan dan Peranan Penduduk Terhadap Penjenamaan Tempat di Pulau Langkawi, Kedah

    Penglibatan dan Peranan Penduduk Terhadap Penjenamaan Tempat di Pulau Langkawi, Kedah by Kamarudin, Nor Hidayah, Mohd Rashid, Sabrina

    Published 2018
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  15. 15
    Strategi Pengiklanan Hijau ke Arah Keterlihatan dalam Media Sosial

    Strategi Pengiklanan Hijau ke Arah Keterlihatan dalam Media Sosial by Ismail, Noriza, Mohd Rashid, Sabrina

    Published 2018
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  16. 16
    An exploration on the process of brand identity building in the context of Malaysian cafe

    An exploration on the process of brand identity building in the context of Malaysian cafe by Mohd Rashid, Sabrina, Cohen, David A., Ghose, Kamal

    Published 2018
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  17. 17
    Validity and reliability of automotive consumer-based brand equity and consumer response measurement scales

    Validity and reliability of automotive consumer-based brand equity and consumer response measurement scales by Adetunji, Raji Ridwan, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi

    Published 2017
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  18. 18
    Assessing validity and internal consistency of the social media marketing communication measurement scales

    Assessing validity and internal consistency of the social media marketing communication measurement scales by Raji, Ridwan Adetunji, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi

    Published 2017
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  19. 19
    Pengaruh Personaliti Usahawan Islam Terhadap Kepercayaan Dalam Mengukuhkan Komitmen Dan Kesetiaan Pelanggan

    Pengaruh Personaliti Usahawan Islam Terhadap Kepercayaan Dalam Mengukuhkan Komitmen Dan Kesetiaan Pelanggan by Mohamad, Noraihan, Ishak, Mohd Sobhi, Mohd Rashid, Sabrina

    Published 2017
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  20. 20
    Keputusan pembelian: Jalinan antara media cetak, media atas talian dan media bersemuka

    Keputusan pembelian: Jalinan antara media cetak, media atas talian dan media bersemuka by Mohamad, Noraihan, Ishak, Mohd Sobhi, Mohd Rashid, Sabrina

    Published 2016
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