Search Results - Mohammad Toufiqur Rahman

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  1. 1
    The Effect of Celebrity Endorsement in TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods: A Perspective from the Theory of Planned Behavior

    The Effect of Celebrity Endorsement in TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods: A Perspective from the Theory of Planned Behavior by Mohammad Toufiqur Rahman, Hanim Hj Misbah, Syadiyah Abdul Shukor

    Published 2024
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  2. 2
    The Effect of Reputable Companies TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods: A perspective from the Theory of Planned Behavior

    The Effect of Reputable Companies TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods: A perspective from the Theory of Planned Behavior by Mohammad Toufiqur Rahman, Hanim Hj Misbah, Syadiyah Abdul Shukor

    Published 2024
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  3. 3
    Television Advertising Factors and Socio-Psychological Influences on Consumer Attitudes and Purchase Intentions For FMCG Products in Bangladesh

    Television Advertising Factors and Socio-Psychological Influences on Consumer Attitudes and Purchase Intentions For FMCG Products in Bangladesh by Mohammad Toufiqur Rahman

    Published 2025
    thesis::doctoral thesis
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  4. 4
    Do Celebrity Endorsement And Reputable Companies Tv Adverts Effect On Middle-class Consumer Purchase Decision Of Fast-moving Consumer Goods? A Study In Bangladesh

    Do Celebrity Endorsement And Reputable Companies Tv Adverts Effect On Middle-class Consumer Purchase Decision Of Fast-moving Consumer Goods? A Study In Bangladesh by Mohammad Toufiqur Rahman, Masrurul Mowla, Hanim Hj Misbah, Syadiyah Abdul Shukor

    Published 2024
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