Search Results - Mason, C.

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  1. 1
    ‘Unpacking’ young travellers’ needs to enhance the attractiveness of package tours

    ‘Unpacking’ young travellers’ needs to enhance the attractiveness of package tours by Ahmad, A., Izian Idris, *, Mason, C., Sheikh Khairuddin, S. M. H., Abdul Menon, A. S., Shamsudin, M. F., Masri, R., Hasim, M. A.

    Published 2020
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    The impacts of motives, barriers, and behaviour on the travel package attractiveness from Muslim travelers perspectives

    The impacts of motives, barriers, and behaviour on the travel package attractiveness from Muslim travelers perspectives by Ahmad, A., Izian Idris, *, Mason, C., Hasim, M. A., Sajilan, Sulaiman

    Published 2020
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    The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers

    The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers by Arman, Ahmad, Izian Idris, *, Mason, C., Chow, Shenn Kuan *

    Published 2019
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