Search Results - Lim Jiea Wern

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    The effectiveness of Electronic Word-of-Mouth (eWOM) on consumer purchase intention among Generation-Y

    The effectiveness of Electronic Word-of-Mouth (eWOM) on consumer purchase intention among Generation-Y by Lim Jiea Wern, Nor Khairul Nisa Sarafudin, Nor Shafira Norhisham, Nur Ezete Fazlina Zulkifli

    Published 2016
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    Undergraduate Final Project Report
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