Search Results - Lim, Ying San

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  1. 1
    Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y

    Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y by Wong, Foong Yee, Lim, Ying San

    Published 2013
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  2. 2
    The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency

    The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency by Lim , Ying San

    Published 2016
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  3. 3
    Facebook Live-Streaming: How It Affect the Purchase Intention of Generation Y in Malaysia?

    Facebook Live-Streaming: How It Affect the Purchase Intention of Generation Y in Malaysia? by Lim, Ying San, Ng, Tuan Hock, Mohamad, Wan Normila, Lim, Cheng Ee

    Published 2022
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    An analysis of intentions to reduce ICT- waste among MSC Malaysia Status Companies

    An analysis of intentions to reduce ICT- waste among MSC Malaysia Status Companies by Ng, Tuan-Hock, Lim, Ying-San, Lye, Chun-Teck, Ismail, Hishamuddin, Tan, Mei-Chee

    Published 2019
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