Search Results - Liang Xianfei

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  1. 1
    Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences

    Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences by Liang Xianfei, Zairul Anuar Md. Dawam, Sim, Chee Cheang

    Published 2024
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  2. 2
    A study of consumer preferences for traditional handicraft products of the Sanjiang Dong ethnic group: an interview method perspective

    A study of consumer preferences for traditional handicraft products of the Sanjiang Dong ethnic group: an interview method perspective by Liang Xianfei, Zairul Anuar Md. Dawam

    Published 2024
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    Proceedings
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  3. 3
    A framework for reviving traditional handicrafts: Craft branding, product development, and marketing strategies for dong ethnic craft in Sanjiang, China

    A framework for reviving traditional handicrafts: Craft branding, product development, and marketing strategies for dong ethnic craft in Sanjiang, China by Liang Xianfei, Zairul Anuar Md. Dawam

    Published 2024
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