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    Information quality and source credibility influence purchase intention in live-stream advertising: a moderated mediation model

    Information quality and source credibility influence purchase intention in live-stream advertising: a moderated mediation model by He, Changhua, Hashim, Norliana, Kamarudin, Syafila, Yu, Mengyao, Shi, Lijun, Li, Chengen, Peng, Chen

    Published 2026
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