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    Investigating the Role of Perceived Brand Quality and Normative Influence on Prestige Branded Apparel Purchase Intention of Youths in Malaysia

    Investigating the Role of Perceived Brand Quality and Normative Influence on Prestige Branded Apparel Purchase Intention of Youths in Malaysia by Jeannot Abdul Karim , Lew Sue Ling , Sofiah Abd. Rahman, Shishi Kumar Piaralal

    Published 2015
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