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Lee, Kar Wai
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1
Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement
by
Lee, Kar Wai
,
Osman, Syuhaily
Published 2017
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Relationship between attitude towards advertisement appeals and consumer buying behaviour among young adults in Malaysia
by
Lee, Kar Wai
,
Osman, Syuhaily
Published 2017
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The influence of self-esteem in the relationship of social media usage and conspicuous consumption
by
Lee, Kar Wai
,
Osman, Syuhaily
Published 2019
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Influence of materialism and self-esteem in the relationship between social media usage and consumer propensity towards conspicuous consumption
by
Lee, Kar Wai
Published 2018
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