Search Results - Lee, Kar Wai

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  1. 1
    Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement

    Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement by Lee, Kar Wai, Osman, Syuhaily

    Published 2017
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  2. 2
    Relationship between attitude towards advertisement appeals and consumer buying behaviour among young adults in Malaysia

    Relationship between attitude towards advertisement appeals and consumer buying behaviour among young adults in Malaysia by Lee, Kar Wai, Osman, Syuhaily

    Published 2017
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  3. 3
    The influence of self-esteem in the relationship of social media usage and conspicuous consumption

    The influence of self-esteem in the relationship of social media usage and conspicuous consumption by Lee, Kar Wai, Osman, Syuhaily

    Published 2019
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  4. 4
    Influence of materialism and self-esteem in the relationship between social media usage and consumer propensity towards conspicuous consumption

    Influence of materialism and self-esteem in the relationship between social media usage and consumer propensity towards conspicuous consumption by Lee, Kar Wai

    Published 2018
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