Search Results - Koo, Xi Min

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  1. 1
    The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia

    The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia by Koo, Xi Min

    Published 2023
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    thesis
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  2. 2
    Factors affecting the adoption of touchscreen mobile phones : an empirical study among Generation Y

    Factors affecting the adoption of touchscreen mobile phones : an empirical study among Generation Y by Hew, Jun Jie, Eng, Shao Wei, Koo, Xi Min, Soo, Lyn Ni, Tan, Yee Sim

    Published 2011
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    Final Year Project / Dissertation / Thesis
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