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    Antecedents and influence of social media influencers' credibility on brand attitude: findings from PLS-SEM and NCA

    Antecedents and influence of social media influencers' credibility on brand attitude: findings from PLS-SEM and NCA by Kin Leong Tang, Hooi Rae, Pei Meng Tan, Tan Suk Shiang, Chong Zee Ting Stephnie

    Published 2025
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