Search Results - K. K. Ramachandran

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  1. 1
    Understanding the Effect of Advertising Values on Sustainable Product Purchase Intention: Extended Ducoffe Advertising Value Model

    Understanding the Effect of Advertising Values on Sustainable Product Purchase Intention: Extended Ducoffe Advertising Value Model by Nornajihah Nadia Hasbullah, Zurina Patrick, Hainnuraqma Rahim, K. K. Ramachandran

    Published 2023
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  2. 2
    Exploring the adoption of sustainable omni‑channel grocery technologies among Generation Z in Malaysia: The moderating role of risk mitigation for perishability

    Exploring the adoption of sustainable omni‑channel grocery technologies among Generation Z in Malaysia: The moderating role of risk mitigation for perishability by Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kifee, Hainnuraqma Rahim, Fathimath Zaina Shahid, Saiful Anwar, K. K. Ramachandran

    Published 2025
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    Threat or opportunity: accelerated job demands during COVID-19 pandemic

    Threat or opportunity: accelerated job demands during COVID-19 pandemic by Leila Afshari, Aamir Hayat, K.K. Ramachandran, Bartram, Timothy, Bamini KPD Balakrishnan

    Published 2022
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