Search Results - Ing Grace Phang

From textbooks to cheque books: Charting financial literacy paths for university students by Zaiton Osman, Ing Grace Phang, Izyanti Awg Razli

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Developing river tourism products and the marketing strategies: observation and focus group discussion approach / Kai Xin Tay, Grace Ing Phang and Jennifer Kim Lian Chan by Kai, Xin Tay, Ing, Grace Phang, Kim, Jennifer Lian Chan

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Exploring local community perspectives on the development of river tourism along the Petagas-Putatan river in Sabah, Malaysia by Jennifer Kim Lian Chan, Tay Kai Xin, Ing Grace Phang

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Wow It’s a robot! Customer-motivated innovativeness, hotel image, and intention to stay at Chinese hotels by Ing, Grace Phang, Lim, Xin Jean

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Impact of anchor characteristics on impulsive buying among generation z in live streaming on short-form video apps: The moderating role of gender by Xiu Jing Siow, Ing Grace Phang

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Moral compass or peer influence? Examining the drivers of academic honesty in higher education by Zaiton Usman, Ing Grace Phang, Izaan Aryan Abdul Jamil, Nofriska Krissanya, Titis Fatarina Mahfirah

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How NFTs contribute to consumers’ purchase intention towards luxury fashion physical products by Liufang Zhang, Jiaozuo, China, Ing Grace Phang

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Does sustainable consumption matter? Consumer grocery shopping behaviour and the pandemic by Ing Grace Phang, Bamini KPD Balakrishnan, Hiram Ting

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The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin by Ing, Grace Phang, Osman, Zaiton, Stephen Arin, Tania Imboh

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