Search Results - Hyung, Jun Kim

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  1. 1
    Advergame: Potential and Prospects for Advertising Strategy

    Advergame: Potential and Prospects for Advertising Strategy by Azaze Azizi Abdul Adis, Hyung, Jun Kim

    Published 2016
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  2. 2
    Young Malaysian Consumers’ Attitude and Intention to Imitate Korean Celebrity Endorsements

    Young Malaysian Consumers’ Attitude and Intention to Imitate Korean Celebrity Endorsements by Wan Roazha, Wan Mat, Hyung, Jun Kim, Ahmad Azaini, Abdul Manaf, Azaze-Azizi, Abdul Adis

    Published 2019
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  3. 3
    The impact of character presence and entertainment value on brand recall and brand attitude in advergame

    The impact of character presence and entertainment value on brand recall and brand attitude in advergame by Azaze @ Azizi Abdul Adis, Hyung Jun Kim, Grace Phang Ing, Mohd Rizwan Abdul Majid, Zaiton Osman, Izyanti Awang Razli

    Published 2015
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  4. 4
    Celebrity And Audience Characteristics on Satisfaction, And Repeat Watch Intention on Korean Tv Drama

    Celebrity And Audience Characteristics on Satisfaction, And Repeat Watch Intention on Korean Tv Drama by Azaze Azizi Abdul Adis, Hyung, Jun Kim, Mohd Rizwan Abdul Majid, Izyanti Awang Razli

    Published 2017
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