Search Results - Hong, Kay Tze

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  1. 1
    Cause-related marketing: it`s applicability in hypermarket context

    Cause-related marketing: it`s applicability in hypermarket context by Hong, Kay Tze, Ng, Siew Imm, Raja Yusof, Raja Nerina, Kaliappan, Shivee Ranjanee

    Published 2017
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  2. 2
    Cause-related marketing: it's applicability in hypermarket context

    Cause-related marketing: it's applicability in hypermarket context by Hong, Kay Tze, Ng, Siew Imm, Raja Yusof, Raja Nerina, Kaliappan, Shivee Ranjanee

    Published 2017
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  3. 3
    Does CSR image matter to hypermarket’s consumers in Malaysia? perspective from persuasion knowledge model

    Does CSR image matter to hypermarket’s consumers in Malaysia? perspective from persuasion knowledge model by Hong, Kay Tze, Ng, Siew Imm, Ho, Jo Ann, Tan, Houng Chien, LIM, Chui Seong

    Published 2021
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  4. 4
    Increasing consumers’ hypermarket visit intention through cause-related marketing: a perspective from the theory of planned behaviour

    Increasing consumers’ hypermarket visit intention through cause-related marketing: a perspective from the theory of planned behaviour by Hong, Kay Tze, Siew, Imm Ng, Raja Yusof, Raja Nerina, Kaliappan, Shivee Ranjanee

    Published 2019
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  5. 5
    Role of store image and cause-related marketing in hypermarket visit intention

    Role of store image and cause-related marketing in hypermarket visit intention by Hong, Kay Tze

    Published 2018
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