Search Results - He, Changhua

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  1. 1
    Information quality and source credibility influence purchase intention in live-stream advertising: a moderated mediation model

    Information quality and source credibility influence purchase intention in live-stream advertising: a moderated mediation model by He, Changhua, Hashim, Norliana, Kamarudin, Syafila, Yu, Mengyao, Shi, Lijun, Li, Chengen, Peng, Chen

    Published 2026
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  2. 2
    Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in E-commerce live streaming

    Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in E-commerce live streaming by He, Changhua, Hashim, Norliana, Kamarudin, Syafila, Yu, Mengyao, Shi, Lijun

    Published 2024
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  3. 3
    Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in e-commerce live streaming

    Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in e-commerce live streaming by He, Changhua, Hashim, Norliana, Kamarudin, Syafila, Yu, Mengyao, Shi, Lijun

    Published 2024
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