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    From likes to loyalty: A netnographic study on trust-building in influencer-audience interactions on social media

    From likes to loyalty: A netnographic study on trust-building in influencer-audience interactions on social media by Noor Fzlinda Fabeil, Zaiton Osman, Riesanti Edie Wijaya, Nur Ika Mauliyah, Harkaneri, Bushra Siddiqui

    Published 2025
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