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    Understanding marketing mix strategy and its effect on student enrolment : a case study on Tunku Abdul Rahman University College (TAR UC) Kota Kinabalu branch / Karen Esther Tan, Nicholas Marcus and Mohd Basri Hamid

    Understanding marketing mix strategy and its effect on student enrolment : a case study on Tunku Abdul Rahman University College (TAR UC) Kota Kinabalu branch / Karen Esther Tan, N... by Tan, Karen Esther, Marcus, Nicholas, Hamid, Mohd Basri

    Published 2014
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