Search Results - Grace Phang Ing

  • Showing 1 - 1 results of 1
Refine Results
  1. 1
    The impact of character presence and entertainment value on brand recall and brand attitude in advergame

    The impact of character presence and entertainment value on brand recall and brand attitude in advergame by Azaze @ Azizi Abdul Adis, Hyung Jun Kim, Grace Phang Ing, Mohd Rizwan Abdul Majid, Zaiton Osman, Izyanti Awang Razli

    Published 2015
    Get full text
    Get full text
    Article
    Save to List
    Saved in:

Search Tools: