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Gong, Shuhui
Search Results - Gong, Shuhui
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1
Choosing your companion: how locus of control shapes responses to AI vs. real pets
by
Gong, Shuhui
Published 2026
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2
The moderating effect of algorithm literacy on Over-The-Top platform adoption
by
Liu, Lu
,
Mohd Faris De Costa, Mohd Feroz Shah De Costa
,
Muhammad, Muhamad Sufri
,
Gong, Shuhui
,
Liu, Bin
Published 2024
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3
The power of advertising in shaping test drive intentions for Chinese electric vehicles: the moderating role of advertising literacy
by
Gong, Shuhui
,
De Costa, Mohd Feroz Shah
,
Mohd Hassan, Nurul'ain
,
Yang, Yuting
,
Liu, Lu
Published 2024
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4
Examining the effectiveness of advertising on the intentions of Hong Kong by mainlanders: the moderating role of ideal self-congruity
by
Gong, Shuhui
,
de Costa, Feroz
,
Mohd Hasan, Nurul Ain
,
Liu, Lu
Published 2026
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