Search Results - Gong, Shuhui

Choosing your companion: how locus of control shapes responses to AI vs. real pets by Gong, Shuhui

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The moderating effect of algorithm literacy on Over-The-Top platform adoption by Liu, Lu, Mohd Faris De Costa, Mohd Feroz Shah De Costa, Muhammad, Muhamad Sufri, Gong, Shuhui, Liu, Bin

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The power of advertising in shaping test drive intentions for Chinese electric vehicles: the moderating role of advertising literacy by Gong, Shuhui, De Costa, Mohd Feroz Shah, Mohd Hassan, Nurul'ain, Yang, Yuting, Liu, Lu

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Examining the effectiveness of advertising on the intentions of Hong Kong by mainlanders: the moderating role of ideal self-congruity by Gong, Shuhui, de Costa, Feroz, Mohd Hasan, Nurul Ain, Liu, Lu

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