Search Results - Fatima Zohra Chekima

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    Social media influencer in advertising: the role of attractiveness, expertise and trustworthiness

    Social media influencer in advertising: the role of attractiveness, expertise and trustworthiness by Brahim Chekima, Fatima Zohra Chekima, Azaze Azizi Abdul Adis

    Published 2020
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    Ethnocentrism as a moderator on the relationship between celebrity's source credibility and the purchase intention of cosmetic products among Malaysians

    Ethnocentrism as a moderator on the relationship between celebrity's source credibility and the purchase intention of cosmetic products among Malaysians by Fatima Zohra Chekima

    Published 2019
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