Search Results - El-Kasim, Mukhtar

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    Perceived usefulness, perceived ease of use, perceived mutual relationship, perceived interactivity as determinants of social media use among pr practitioners

    Perceived usefulness, perceived ease of use, perceived mutual relationship, perceived interactivity as determinants of social media use among pr practitioners by El-kasim, Mukhtar, Syed Arabi Idid

    Published 2016
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  2. 2
    PR practitioners’ use of social media: validation of an online relationship management model applying structural equation modeling

    PR practitioners’ use of social media: validation of an online relationship management model applying structural equation modeling by El-Kasim, Mukhtar, Syed Arabi Idid

    Published 2017
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  3. 3
    A test of technology acceptance model in the use of social media among PR practitioners in Nigeria

    A test of technology acceptance model in the use of social media among PR practitioners in Nigeria by Syed Abdullah Idid, Syed Arabi, El-Kasim, Mukhtar

    Published 2016
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  4. 4
    PR practitioners’ use of social media: validation of an online relationship management model applying structural equation modeling

    PR practitioners’ use of social media: validation of an online relationship management model applying structural equation modeling by El-Kasim, Mukhtar, Syed Abdullah Idid, Syed Arabi

    Published 2017
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