Search Results - Cheah, Amy Shun-Gui

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  1. 1
    The determinant factors influencing young consumers’ acceptance of mobile marketing.

    The determinant factors influencing young consumers’ acceptance of mobile marketing. by Pan, Vic Qi, Cheah, Amy Shun Gui, Chew, Pai Qin

    Published 2012
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    Final Year Project / Dissertation / Thesis
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  2. 2
    Mobile marketing in the 21st century: a partial least squares structural equation modelling approach

    Mobile marketing in the 21st century: a partial least squares structural equation modelling approach by Pan, Vic-Qi, Chew, Pai-Qin, Cheah, Amy Shun-Gui, Wong, Choy-Har, Tan Han, Garry Wei

    Published 2015
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