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    Understanding online impulse buying in China’s live ecommerce: the role of key opinion leaders and perceived trust

    Understanding online impulse buying in China’s live ecommerce: the role of key opinion leaders and perceived trust by Cai, Shuang, Ambad, Sylvia Nabila Azwa

    Published 2025
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    Understanding online impulse buying in China’s live e-commerce: the role of key opinion leaders and perceived trust

    Understanding online impulse buying in China’s live e-commerce: the role of key opinion leaders and perceived trust by Cai, Shuang, Ambad, Sylvia Nabila Azwa

    Published 2025
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