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    Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia

    Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia by Haque, A. K. M. Ahasanul, Rahman, Sabbir, Ahmed, Ismail Sayyed, Yasmin, Farzana, Asri, Almas

    Published 2011
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