Search Results - Areej, Ahmed

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    Assessing the impact of digital enablement on internal brand management in higher education institutions

    Assessing the impact of digital enablement on internal brand management in higher education institutions by Urooj, Ahmed, Rukhsar, Ahmed, Sharizal, Hashim, Mahani, Mohammad Abdu Shakur, Areej, Ahmed

    Published 2026
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    Impact of Green Media on Purchase Intention : The Moderating Role of Artificial Intelligence in Sustainable Marketing

    Impact of Green Media on Purchase Intention : The Moderating Role of Artificial Intelligence in Sustainable Marketing by Areej, Ahmed, Asmaul Husna, Haris Fadzilah, Tak Jie, Chan

    Published 2025
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    The Role of Green Marketing Strategies and Artificial Intelligence in Influencing Green Purchase Intentions in Malaysia

    The Role of Green Marketing Strategies and Artificial Intelligence in Influencing Green Purchase Intentions in Malaysia by Areej, Ahmed, Asmaul Husna, Haris Fadzilah

    Published 2025
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