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    Driving sustainable consumption: the role of green innovation, creativity and media in shaping consumers’ purchase intentions in Malaysia

    Driving sustainable consumption: the role of green innovation, creativity and media in shaping consumers’ purchase intentions in Malaysia by Haris Fadzilah, Asmaul Husna, Ahmed, Areej, Ramdzan Ali, Al Amirul Eimer, hassan, mohammad mujaheed, Ramli, Mohd Safwan

    Published 2025
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    Driving sustainable consumption: the role of green innovation, creativity and media in shaping consumers’ purchase intentions in Malaysia

    Driving sustainable consumption: the role of green innovation, creativity and media in shaping consumers’ purchase intentions in Malaysia by Haris Fadzilah, Asmaul Husna, Ahmed, Areej, Ramdzan Ali, Al Amirul Eimer, Hassan, Mohammad Mujaheed, Ramli, Mohd Safwan

    Published 2025
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