Consumer involvement, consumer online engagement, and consumer loyalty in airline and hospitality services among generation X and Y
Previous studies had explicitly examined the constructs of consumer involvement, consumer online engagement, and consumer loyalty. However, only few researchers have conducted studies to understand the relationships between these constructs especially across generations. Furthermore, studies o...
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| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | English |
| 出版事項: |
2018
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| 主題: | |
| オンライン･アクセス: | http://psasir.upm.edu.my/id/eprint/75768/1/FEM%202018%2036%20-%20IR.pdf http://psasir.upm.edu.my/id/eprint/75768/ |
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