Staff View: Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness

Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness

This study explores the causes of curiosity-driven impulse buying in blind boxes using the Stimulus-Organism-Response (S-O-R) model and adaptation level theory. It examines how store environment and product factors contribute to customer curiosity, incorporating price consciousness into the overall...

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Main Authors:	Gong, Xiyun, Yee, Choy Leong, Lee, Shin Yiing, Mohammad Saif, Abu Naser, Liu, Meilian, Anonthi, Fariah
Format:	Article
Language:	English
Published:	Elsevier 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/114632/1/114632.pdf http://psasir.upm.edu.my/id/eprint/114632/ https://linkinghub.elsevier.com/retrieve/pii/S2405844024165954
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id	my.upm.eprints.114632
record_format	eprints
spelling	my.upm.eprints.1146322025-01-27T02:06:42Z http://psasir.upm.edu.my/id/eprint/114632/ Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness Gong, Xiyun Yee, Choy Leong Lee, Shin Yiing Mohammad Saif, Abu Naser Liu, Meilian Anonthi, Fariah This study explores the causes of curiosity-driven impulse buying in blind boxes using the Stimulus-Organism-Response (S-O-R) model and adaptation level theory. It examines how store environment and product factors contribute to customer curiosity, incorporating price consciousness into the overall framework. Insights from an online survey of 306 Chinese respondents indicate that environmental factors and specific product characteristics positively influence consumer curiosity, while price consciousness has a negative moderate effect. The findings also show that customer curiosity stimulates impulse buying behavior and mediates the relationship between store atmosphere, surprise, and perceived novelty. This study identifies both objective and subjective factors behind blind box impulse buying and offers relevant suggestions for governments and consumers on managing impulse buying. Elsevier 2024 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/114632/1/114632.pdf Gong, Xiyun and Yee, Choy Leong and Lee, Shin Yiing and Mohammad Saif, Abu Naser and Liu, Meilian and Anonthi, Fariah (2024) Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness. Heliyon, 10 (24). art. no. e40564. ISSN 2405-8440; eISSN: 2405-8440 https://linkinghub.elsevier.com/retrieve/pii/S2405844024165954 10.1016/j.heliyon.2024.e40564
institution	Universiti Putra Malaysia
building	UPM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Putra Malaysia
content_source	UPM Institutional Repository
url_provider	http://psasir.upm.edu.my/
language	English
description	This study explores the causes of curiosity-driven impulse buying in blind boxes using the Stimulus-Organism-Response (S-O-R) model and adaptation level theory. It examines how store environment and product factors contribute to customer curiosity, incorporating price consciousness into the overall framework. Insights from an online survey of 306 Chinese respondents indicate that environmental factors and specific product characteristics positively influence consumer curiosity, while price consciousness has a negative moderate effect. The findings also show that customer curiosity stimulates impulse buying behavior and mediates the relationship between store atmosphere, surprise, and perceived novelty. This study identifies both objective and subjective factors behind blind box impulse buying and offers relevant suggestions for governments and consumers on managing impulse buying.
format	Article
author	Gong, Xiyun Yee, Choy Leong Lee, Shin Yiing Mohammad Saif, Abu Naser Liu, Meilian Anonthi, Fariah
spellingShingle	Gong, Xiyun Yee, Choy Leong Lee, Shin Yiing Mohammad Saif, Abu Naser Liu, Meilian Anonthi, Fariah Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness
author_facet	Gong, Xiyun Yee, Choy Leong Lee, Shin Yiing Mohammad Saif, Abu Naser Liu, Meilian Anonthi, Fariah
author_sort	Gong, Xiyun
title	Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness
title_short	Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness
title_full	Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness
title_fullStr	Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness
title_full_unstemmed	Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness
title_sort	unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness
publisher	Elsevier
publishDate	2024
url	http://psasir.upm.edu.my/id/eprint/114632/1/114632.pdf http://psasir.upm.edu.my/id/eprint/114632/ https://linkinghub.elsevier.com/retrieve/pii/S2405844024165954
_version_	1823093213598056448
score	13.237669

Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness

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