Examining packaging factors as an aesthetic towards consumer purchase decision : a study towards 1Malaysia products Kota Kinabalu area / Shalynna Yurika Yulius
This is an exploratory research design conducted to examining the packaging factors as an aesthetic towards consumer purchase decision. This research conducted towards the 1 Malaysia products which are the consumer in Kota Kinabalu area. About 306 questionnaire has been distributes based on the cons...
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| Format: | Student Project |
| Language: | English |
| Published: |
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/72064/1/72064.pdf https://ir.uitm.edu.my/id/eprint/72064/ |
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