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A study on promotional effort provided by PASDEC Corporation / Maswati Rohani

The study proposes about the promotional effort provided by PASDEC Corporation. It uses a sample of 120 respondents among the PASDEC Corporation’s customers. The aim of the study is to measure the promotional effort done by PASDEC Corporation. The population of the research is the PASDEC Corporatio...

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Main Author: Rohani, Maswati
Format: Thesis
Language:English
Published: 2006
Subjects:
Market segmentation. Target marketing
Online Access:https://ir.uitm.edu.my/id/eprint/110454/1/110454.pdf
https://ir.uitm.edu.my/id/eprint/110454/
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id my.uitm.ir.110454
record_format eprints
spelling my.uitm.ir.1104542025-02-22T15:53:44Z https://ir.uitm.edu.my/id/eprint/110454/ A study on promotional effort provided by PASDEC Corporation / Maswati Rohani Rohani, Maswati Market segmentation. Target marketing The study proposes about the promotional effort provided by PASDEC Corporation. It uses a sample of 120 respondents among the PASDEC Corporation’s customers. The aim of the study is to measure the promotional effort done by PASDEC Corporation. The population of the research is the PASDEC Corporation’s customers which selected from 4 areas that are from the Carnival, showroom, exhibition and selling promotion and marketing department counter. The questionnaire will distribute the researcher. The questionnaire contains 6 section that to be answered by the selected respondent. 120 respondents were selected from the 200 population. This selection of the respondent was based on the non-probability sampling technique and the cluster sampling has been used to select the respondent. 2006 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/110454/1/110454.pdf A study on promotional effort provided by PASDEC Corporation / Maswati Rohani. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Market segmentation. Target marketing
spellingShingle Market segmentation. Target marketing
Rohani, Maswati
A study on promotional effort provided by PASDEC Corporation / Maswati Rohani
description The study proposes about the promotional effort provided by PASDEC Corporation. It uses a sample of 120 respondents among the PASDEC Corporation’s customers. The aim of the study is to measure the promotional effort done by PASDEC Corporation. The population of the research is the PASDEC Corporation’s customers which selected from 4 areas that are from the Carnival, showroom, exhibition and selling promotion and marketing department counter. The questionnaire will distribute the researcher. The questionnaire contains 6 section that to be answered by the selected respondent. 120 respondents were selected from the 200 population. This selection of the respondent was based on the non-probability sampling technique and the cluster sampling has been used to select the respondent.
format Thesis
author Rohani, Maswati
author_facet Rohani, Maswati
author_sort Rohani, Maswati
title A study on promotional effort provided by PASDEC Corporation / Maswati Rohani
title_short A study on promotional effort provided by PASDEC Corporation / Maswati Rohani
title_full A study on promotional effort provided by PASDEC Corporation / Maswati Rohani
title_fullStr A study on promotional effort provided by PASDEC Corporation / Maswati Rohani
title_full_unstemmed A study on promotional effort provided by PASDEC Corporation / Maswati Rohani
title_sort study on promotional effort provided by pasdec corporation / maswati rohani
publishDate 2006
url https://ir.uitm.edu.my/id/eprint/110454/1/110454.pdf
https://ir.uitm.edu.my/id/eprint/110454/
_version_ 1825165191455703040
score 13.239859

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