Rhetorical elements used for marketing post on Instagram by Malaysian local cosmetic product: a study of multimodal discourse analysis / Sharifah Syazwa Amierah Syed Khalid, Amir Lukman Abd Rahman, Amirah Athirah Amir Yazid and Nur Diana Nabila Mohammad Omar
This study focuses on the rhetorical elements that are used for marketing posts on Instagram by a Malaysian local cosmetic product through multimodal discourse analysis. This study mainly revolves around social media as it deals with various technicalities including images, texts, nonverbal and colo...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Cawangan Johor
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/109495/1/109495.pdf https://ir.uitm.edu.my/id/eprint/109495/ |
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