The Marketing Tools of Touch 'N' Go (Park May Berhad) / Murnita Che Mod
A study will be conducted to enhance the effectiveness of the marketing strategies being implemented by Park May to promote the TOUCH 'N' GO. The study will be identified the strategies applied and measures their effectiveness by interviewed the users and measures their level of knowledge....
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
1999
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| Online Access: | https://ir.uitm.edu.my/id/eprint/103225/1/103225.PDF https://ir.uitm.edu.my/id/eprint/103225/ |
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