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The Marketing Tools of Touch 'N' Go (Park May Berhad) / Murnita Che Mod

A study will be conducted to enhance the effectiveness of the marketing strategies being implemented by Park May to promote the TOUCH 'N' GO. The study will be identified the strategies applied and measures their effectiveness by interviewed the users and measures their level of knowledge....

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Bibliographic Details
Main Author: Che Mod, Murnita
Format: Thesis
Language:English
Published: 1999
Subjects:
Transportation (General works). Communication and traffic
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/103225/1/103225.PDF
https://ir.uitm.edu.my/id/eprint/103225/
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record_format eprints
spelling my.uitm.ir.1032252025-01-15T04:23:01Z https://ir.uitm.edu.my/id/eprint/103225/ The Marketing Tools of Touch 'N' Go (Park May Berhad) / Murnita Che Mod Che Mod, Murnita Transportation (General works). Communication and traffic Marketing A study will be conducted to enhance the effectiveness of the marketing strategies being implemented by Park May to promote the TOUCH 'N' GO. The study will be identified the strategies applied and measures their effectiveness by interviewed the users and measures their level of knowledge. The TOUCH 'N' GO is one of the Electronic Fare Collections methods. The marketing functions are important to promote the TOUCH 'N' GO. Since TOUCH 'N' GO is so much technology involved it is important to ensure the system is accepted by the public and make the public used it. Again the effectiveness of the TOUCH 'N' GO marketing strategies will be measures but the measurement tooi will be the total sales of TOUCH 'N' GO in the year 1997 and year 1998. The methodologies will be used to collect data will be questionnaire and interviewed. Questionnaire will be distributed to the public or more specifics to the TOUCH 'N' GO users. There will be 100 questionnaire will be distributed. The person being interviewed was the Corporate Service Executive of Park May Berhad, Puan Nirwanzah Jamaluddin. The interviewed will be focus on the pricing policy of the TOUCH 'N' GO 1999 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/103225/1/103225.PDF The Marketing Tools of Touch 'N' Go (Park May Berhad) / Murnita Che Mod. (1999) Degree thesis, thesis, Universiti Teknologi MARA. <http://terminalib.uitm.edu.my/103225.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Transportation (General works). Communication and traffic
Marketing
spellingShingle Transportation (General works). Communication and traffic
Marketing
Che Mod, Murnita
The Marketing Tools of Touch 'N' Go (Park May Berhad) / Murnita Che Mod
description A study will be conducted to enhance the effectiveness of the marketing strategies being implemented by Park May to promote the TOUCH 'N' GO. The study will be identified the strategies applied and measures their effectiveness by interviewed the users and measures their level of knowledge. The TOUCH 'N' GO is one of the Electronic Fare Collections methods. The marketing functions are important to promote the TOUCH 'N' GO. Since TOUCH 'N' GO is so much technology involved it is important to ensure the system is accepted by the public and make the public used it. Again the effectiveness of the TOUCH 'N' GO marketing strategies will be measures but the measurement tooi will be the total sales of TOUCH 'N' GO in the year 1997 and year 1998. The methodologies will be used to collect data will be questionnaire and interviewed. Questionnaire will be distributed to the public or more specifics to the TOUCH 'N' GO users. There will be 100 questionnaire will be distributed. The person being interviewed was the Corporate Service Executive of Park May Berhad, Puan Nirwanzah Jamaluddin. The interviewed will be focus on the pricing policy of the TOUCH 'N' GO
format Thesis
author Che Mod, Murnita
author_facet Che Mod, Murnita
author_sort Che Mod, Murnita
title The Marketing Tools of Touch 'N' Go (Park May Berhad) / Murnita Che Mod
title_short The Marketing Tools of Touch 'N' Go (Park May Berhad) / Murnita Che Mod
title_full The Marketing Tools of Touch 'N' Go (Park May Berhad) / Murnita Che Mod
title_fullStr The Marketing Tools of Touch 'N' Go (Park May Berhad) / Murnita Che Mod
title_full_unstemmed The Marketing Tools of Touch 'N' Go (Park May Berhad) / Murnita Che Mod
title_sort marketing tools of touch 'n' go (park may berhad) / murnita che mod
publishDate 1999
url https://ir.uitm.edu.my/id/eprint/103225/1/103225.PDF
https://ir.uitm.edu.my/id/eprint/103225/
_version_ 1823097815434264576
score 13.239859

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