The Marketing Tools of Touch 'N' Go (Park May Berhad) / Murnita Che Mod
A study will be conducted to enhance the effectiveness of the marketing strategies being implemented by Park May to promote the TOUCH 'N' GO. The study will be identified the strategies applied and measures their effectiveness by interviewed the users and measures their level of knowledge....
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
1999
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/103225/1/103225.PDF https://ir.uitm.edu.my/id/eprint/103225/ |
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| Summary: | A study will be conducted to enhance the effectiveness of the marketing strategies being implemented by Park May to promote the TOUCH 'N' GO. The study will be identified the strategies applied and measures their effectiveness by interviewed the users and measures their level of knowledge. The TOUCH 'N' GO is one of the Electronic Fare Collections methods. The marketing functions are important to promote the TOUCH 'N' GO. Since TOUCH 'N' GO is so much technology involved it is important to ensure the system is accepted by the public and make the public used it. Again the effectiveness of the TOUCH 'N' GO marketing strategies will be measures but the measurement tooi will be the total sales of TOUCH 'N' GO in the year 1997 and year 1998. The methodologies will be used to collect data will be questionnaire and interviewed. Questionnaire will be distributed to the public or more specifics to the TOUCH 'N' GO users. There will be 100 questionnaire will be distributed. The person being interviewed was the Corporate Service Executive of Park May Berhad, Puan Nirwanzah Jamaluddin. The interviewed will be focus on the pricing policy of the TOUCH 'N' GO |
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